Identity
We can refine the look and letterforms of existing logos or create entire identities.
This logo for a Mexican mezcal reflects several aspects of the brand: the darkness of the name (sombra means shadow), the spiky agave plant it is made from, and the working-class roots of mezcal drinking.
A mark for a bel canto opera company. The open bracket is used in different configurations to encompass and highlight information, such as the various attributes of this operatic style.
We created this logo referencing a postage mark for the downtown business district of Summit, New Jersey.
This corporate archiving company wanted a refresh for their calligraphic logo. We completely redrew the mark with lettering artist Richard Lipton, finessing size, spacing, and letterforms.
The Victorian Society New York celebrates all aspects of Victorian design from utilitarian buildings to the most ornate architectural detail. Our logo indicates the breadth of 19th century forms.
New York fragrance company LAFCO had a logo of unaltered Futura type. We created a custom-lettered logo, with altered emphasis and refined spacing, with the help of type designer Jesse Ragan.
The American Jewish Committee's annual global forums are individually branded to reflect their international significance.
We wanted a dignified logo that evoked politics and Jewish identity without being overt.